"A clock, three time zones: center the selling point into Illy's world.
A single two-colored hour hand pointing the time here in one side, and the time of other two cities on the opposite side, 6 hours ahead and 6 hours back: different places, different people, the same coffee.
A minimal design shape, with direct communication and one message: Welcome to Illy, the worldwide firm.
Every place, a different clock: care of details
What a retailer would expect from a firm? A good product, a strong identity and a touch of care. With the possibility to customize the location name for each clock, retailer may feel part of the Illy's World of quality.
Moscow, Berlin, Hong Kong, Trieste: no matter where the selling point, to each his clock ... even in Muggia."
